With a total of 75 votes I have to say a big “Thank you” to all participants. Without even taking a closer look at the results, this already shows that sustainable fashion is something on Smartfashioned-readers’ mind and that you make an effort to be informed and have your own opinion.
On top of your list was “Avoid buying stuff, that I don’t need”, quite a foggy answer but actually one of the most important things to avoid waste. According to this article there are 2,4 billion pieces of clothing in the UK that are not worn over a period of 12 months with the average UK woman spending 13, 000 pounds on clothes she never wears in a lifetime. Men are usually a little bit more efficient concerning their closets but there are also loads of unworn pieces cluttering up space in male-owned flats. So, think before you buy and organise your closet to make sure you don’t buy something you already have.
23% of you said that buying Vintage and/or Second Hand Clothing is their contribution to make fashion lighter on the environment and spice up your wardrobes without “investing” in child labour and other unethical manufacturing practices. This might, of course not only be purely out of sustainability reasons as vintage clothes are still a huge trend and often also comes at lower prices than new clothes.
17% of you said that they are ditching “throw-away fashion” through taking care of things and having them repaired. Especially high-heels are worth repairing. To cost of fixing broken heels is only a fraction of buying new heels.
Less popular were D.I.Y. projects to upcycle things or putting your own labour into your garments. Not too surprising, as not everybody is gifted enough or has enough spare time to do that.
There is definitely growth potential for shopping at organic/fairtrade labels (4%) and supporting local brands, trying something more unconventional like “swishing” or simply borrowing or swapping clothes with friends.
It’s good to know that only 1% of you confessed that they are not doing anything (yet) to make fashion more sustainable. It looks as if there is a (new) generation of sustainable fashion supporters out there that will hopefully change fashion production in the future.