The first time I encountered the term and concept of the Hipster was in 2009 in New York. I have to say, that I liked the areas, book shops and bars where Hipsters hung out and I also sort of liked their style. The problem is that you grow tired of them quite soon as they are all somewhat alike, which makes it possible to give the group a name and characterize it, whatever.
Anyway, what I always like is IRONY. This video makes fun not only of Hipsters with beards (ugh, I hate beards) but also of commercials. I have to admit that I am not entirely sure that I get the video but I still like it.