Image via Everlane Blog.
Everlane is a San Francisco Start-up, which tries to reinvent the price of luxury by cutting out the middle main (aka the retailer), only selling online and without brand mark-ups. You have to sign up as a member to shop and at the moment you can only buy T-shirts. They are planning on expanding their product range soon, but at a price of no more than 100 $ per item. The quality will be the same as other luxury brands.
A company that appears Fairtrade and Green but isn’t? Or is it just my impression that their marketing is a little bit misleading?
What do you think?